Landing Page Design | Brand Identity Design
Landing Page Redesign:
b.Jin塾, b.glen's Outreach Program
Client /
bglen Japan
Role /
Lead Designer & Developer
Year /
2022
b.glen, a skincare brand renowned for blending Japanese technological innovation with American ingenuity, offers personalized solutions for various skin concerns. Their patented QuSome technology is a testament to their commitment to deep skin penetration and effective treatment.
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b.Jin塾 (b.Jin-juku), an extension of b.glen Japan's services, initially started as an in-person beauty seminar. In 2020, it transitioned into an online seminar. The program focuses on educating customers about proper skincare and provides tips for different skin concerns.
Project Overview
I was asked to do a complete rehaul of the landing page this program. The objective was to update and reorganize the format and information with the goal of increasing program sign-ups and participation.
Problem
The previous page was underperforming in user engagement and sign ups for the following reasons:
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Difficulty in understanding the purpose and contents of the program (poor navigation, too much content)
Unclear sign-up buttons (lack of clarity and visual hierarchy).
Vague instructions in how to participate (lack of clarity)
Outdated design that did not adhere to the updated brand design guidelines (Inconsistent design)
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The challenge lay in creating a landing page that not only communicated the purpose of the program and its value proposition. At the same time, it had to make the sign-up process seamless,
was while capturing the essence of the b.Jin program, but also resonated with the brand's core values and aesthetic. b.Jin needed a new design that could effectively attract and retain the target audience.
Process
The redesign process spanned about a month and involved several stages:
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Initial discussions to define the brand image and content strategy.
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Designing a simple yet effective layout with dedicated spaces for brand-related imagery and text.
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Selecting color themes and photographs that align with the brand's seasonal themes and overall tone.
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Employing photo manipulation techniques to create visually consistent images that reflected the brand's identity.
The final designs were meticulously crafted, keeping in mind the balance between information and visual appeal, before proceeding to the coding and publishing phase.
Solution
The new landing page emerged as a harmonious blend of informative content and engaging design. It featured a user-friendly layout, vibrant imagery, and a color scheme that spoke to the brand's innovative spirit. The page effectively communicated the value of the b.Jin program, enticing new participants with its visually appealing and informative design.
Results
The impact of the redesigned landing page was significant:
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A 230% increase in sign-ups.
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Subsequent sessions reached full capacity within two hours of opening, a testament to the design's effectiveness in driving engagement.
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The project not only achieved its goal of boosting engagement but also reinforced b.glen's brand identity through strategic design.
This project showcased the transformative power of thoughtful design in enhancing user experience and engagement in digital platforms.