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As seen on the game camp landing page

Logo Design

Crafting the Visual Identity of GameCamp Korea 2022: A Fusion of Tradition and Modernity

Client / 

Microsoft Xbox 


Role / 

Logo Design


Year / 


Website /

GameCamp, a visionary initiative by Xbox Game Studios, was launched in 2020 to foster global talent in the gaming industry. It uniquely supports individuals from marginalized communities and those with non-traditional backgrounds, aiming to cultivate diverse and thriving gaming communities worldwide. This project represented a unique opportunity to contribute to a cause that champions inclusivity and innovation in gaming.

The Challenge

The challenge was to design a logo for GameCamp Korea 2022, hosted by Microsoft Xbox Game Studios. The goal was to encapsulate the essence of GameCamp's immersive learning experience while striking a balance between modern design and traditional Korean aesthetics.



The primary objective was to create a logo that resonated with the energy and spirit of GameCamp, while also paying homage to Korean cultural heritage. The design needed to be vibrant and engaging, aligning with GameCamp's brand persona and appealing to a diverse audience of game developers and enthusiasts.


Early sketches

Timeline & Process

The creative journey spanned over a month, marked by a series of collaborative meetings and continuous communication. The process involved:

  • Initial development of mood boards to capture the essence of the project.

  • Creation of sketches that explored a range of designs, balancing traditional Korean elements with a modern aesthetic.

  • Final two weeks dedicated to refining and perfecting the logo design.

The goal was to maintain synergy with previous GameCamp logos while introducing distinctive elements representative of Korean culture.

Final Design

The final logo design skillfully integrated traditional Korean patterns typically found in royal palaces and architectural designs, simplified to suit a contemporary look. The color palette was carefully chosen to be vibrant and inviting, ensuring the logo was both modern and reflective of Korean heritage.

Screen Shot 2023-01-10 at 9.42.42 PM.png

As seen on the game camp landing page

Design and Delivery

The logo was enthusiastically received and widely used across various platforms. It was adapted into animated versions for digital media, featured on promotional banners, and used on merchandise like hoodies and tote bags. This widespread application underscored the logo’s versatile and engaging design, effectively embodying the dynamic fusion of tradition and modernity for GameCamp Korea 2022. The project was not only a design success but also a meaningful contribution to a program that enriches the global gaming community.

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